Hero MotoCorp Revamps its Dealer Management System

Hero MotoCorp overhauled its dealer management system.

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Vijay Sethi hero moto copr

Hero MotoCorp, in the last year, has undergone such a large and public change (with its re-branding, if you were living under a rock), that it’s hard to believe it’s actually the company’s second ground-breaking transformation in recent memory. 

Yup, the second.

The first, and possibly more important one, (at least from a bean counter’s perspective) took place in 2008, a year when most other Indian companies had battened down their hatches and were trying to sail out the slowdown. That’s when Hero MotoCorp decided to get ready for the sales explosion that it was sure would take place once the slowdown loosened its icy grip on the economy. 

“The slowdown wasn’t a permanent situation. I knew that,” says Vijay Sethi, VP and CIO at Hero MotoCorp. “What I was worried about was whether our current infrastructure would enable us to take up the challenges of heavy growth post-recession,” says Sethi.

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