IT helps Businesses Define their Ideal Customer

It's not unusual for major retailers to create personas of the most likely people to come to their stores, but traditionally that kind of information would have primarily been useful to the marketing and sales departments. But here's CIO who has used as the building blocks for an IT strategy that begins with internal hardware and applications to increase efficiencies along with external customer-facing social media tools that nurture relationships with both new and loyal customers


Meet Alexia. She's a 16-year-old girl-next-door type who lives in the suburbs. She's "close to her parents, does well in school and gets a weekly allowance. She likes casual clothes with a sexy fit, and tends to dress like her friends
for acceptance and reassurance. She aspires to be an adult, but is sometimes childlike. Outgoing and well-connected to her friends, she has started discovering new things and wants more of them -namely travel, cars and boys. And to do that, she often feels she needs to look the part.

Event Report: Leaders' Meet 2015

Today’s businesses are focused on leveraging the power of innovation to tackle new challenges caused by disruptive technologies. The 2015 edition of Leaders’ Meet promised to address just that. A three-day engagement platform, hosted by Tata Communications and attended by IT decision makers from India’s leading organizations, encouraged ideation, discussion and co-creation among the CIO community.

Bare Metal Cloud: A Non-Virtualized Cloud Option for Performance-Sensitive Workloads

This Frost & Sullivan paper compares bare metal Cloud configurations with the more common virtualized Cloud configurations.

The New Revolution in Job Hunting: Going Mobile

Thanks to mobile and Internet, job hunting can now be done on the go. V Suresh of speaks about the how the transformation came about.