Digital Innovation Strategy
Reliance Mutual Fund (MF) wanted to build a product that would enable professional fund management for higher returns, ensure availability of funds on demand and also provide safety and security.
To achieve this, Reliance MF introduced ‘Simply Save’ app, which allows investors to get on-boarded within a few minutes and start saving money into liquid schemes.
The app also allows an investor to get money back into his/her account within a few minutes of placing a withdrawal request. Through the app customers get two key benefits: easy access to money and returns for money parked in mutual fund. And new investors can get on-boarded quickly using their PAN and Aadhaar numbers.