Satyanarayana Kasturi
Aug 30th 2017

A seasoned tech leader, Satyanarayana Kasturi, Group CIO, Ashok Piramal Group has 26 years’ experience. He started his career in the domain of IT in manufacturing environment and thereafter moved into leadership roles like Functional Head and Delivery Head. He has been working in IT management roles for over 10 years and has worked in Pharma, Steel & Power industries before joining the diversified conglomerate Ashok Piramal Group at the end of 2017.

Digital Strategy

For Ashok Piramal Group, the Mumbai-headquartered conglomerate with various business interests like Peninsula Lands  Real estate company, Morarjee textiles,  and Miranda Tools auto components, customer satisfaction is a priority.

The company effectively deployed a cloud-based SFDC, web based, mobility solution for its real estate management, enabling the pre-sales and post sales operations to be completely done in online mode. This solution brings together marketing, sales, and customer support, thereby increasing operational effectiveness and better margins.

The solution also allows simultaneous multiple online bookings by sales, and enables the team to create immediate payment plans as per the customer requirement.  

The result has been a significant reduction in the cost of doing business, an improvement to the industry value chain and an increased supply chain efficiency. It also facilitates diverse teams like pre sales, post sales and finance to operate on a single platform, powered by cloud and mobility.

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