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Article - CIO’s Guide to Marketing IT

Marketing IT internally is not about hype. It's about conveying IT's value and winning respect.

Article - Marketing Automation: Unique Kid on the CRM Block

CRM systems are supposed to achieve the holy grail of the 360-degree view. But all the good books on CRM were written before the current wave of internet marketing techniques, and marketing automation apps continue to evolve rapidly.

Top Story - Oracle Buys IP Assets of Marketing Automation Vendor

Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.

Article - Getting Sales and Marketing to Team Up

You can help solve the ongoing row between sales and marketing over leads by focusing on CRM's true purpose: providing a solid basis for collaboration among marketing, pre-sales, and sales teams.

Sponsored Whitepaper - Cloud computing: Marketing hype or sound business strategy?

Building a house is difficult and costly. That's why a family with two children would most likely not request
a house with eight bedrooms "just in case." And rarely are homes built with three dining rooms and an
extra kitchen just to handle the annual holiday get-together. These spaces would sit underutilized for most
of the year, and the time and costs associated with them would not fit most budgets.
Building an enterprise infrastructure can be equally challenging and costly. Yet most business
infrastructures are intentionally overbuilt, as IT routinely deploys extra server capacity that sits unused for
10 months out of the year. Why the precaution? Because most companies have been burned at one time
or another by the crashed websites and unavailable applications that result from unplanned usage spikes.
From a service perspective, this overbuilding makes sense. From a business perspective, it's crazy.

Article - No Marketing, No Sale

People believe that if they work hard and do the right thing, others will notice and reward them. But in the real world, you have to beat your own drum.

Article - Marketing the value of IT

The pros and cons of creating an annual report from the IT department.

Top Story - Facebook Marketing Misses the Mark

Although social networking usage among the over-65 population is up 100 percent--more than three times the overall growth of social networking as a whole--Facebook only lets ads be targeted for ages 64 and under.

Case Study - UNIGLOBLE ATB enhances marketing ROI with CRM

For global travel network organization Uniblobe Air Travel Bureau, manually managing customer information and sales record was becoming cumbersome. Read how they shifted to an ERM solution that helped them maximize customer satisfaction.

• Reader Roi
  Reader ROI:

  :: • How to analyze Marketing ROI and Enhance customer experience

  :: • Centralizing customer and contact information made easy

Solution Centre Whitepaper - Cloud computing: Marketing hype or sound business strategy?

In a recent CIO.com survey of IT leaders, 58 percent of those surveyed believe that cloud computing will trigger a profound shift in information technology. Yet 36 percent believe that current offerings are not yet appropriate for their business. Security heads the list of concerns, with six out of 10 respondents stating that vendors have not adequately addressed security around cloud offerings. Other top concerns include availability and control of data.

This paper explores the business benefits of cloud computing and addresses the three primary concerns of security, availability, and control. The variety of cloud computing solutions in the marketplace today present different levels of service that can fit a wide range of computing requirements. Understanding the elements of each service offering, and how it can serve your operations, is critical to making an informed decision.