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Article - CIO’s Guide to Marketing IT

Marketing IT internally is not about hype. It's about conveying IT's value and winning respect.

Article - Marketing Automation: Unique Kid on the CRM Block

CRM systems are supposed to achieve the holy grail of the 360-degree view. But all the good books on CRM were written before the current wave of internet marketing techniques, and marketing automation apps continue to evolve rapidly.

Article - Survey: Virtual events emerging as marketing channel


Unisfair announced new research that provides a clear view into the needs of technology marketers.

Top Story - Oracle Buys IP Assets of Marketing Automation Vendor

Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.

Extreme Networks enterprise marketing EDM 28 April 2011

Extreme Networks enterprise marketing  EDM 28 April 2011

Article - “Real-time Feedback Requires Real-time Response, That’s a Responsibility” -says Head of Marketing, Fastrack

The marketing head of Fastrack—one of India’s most successful brands in social media—talks about navigating the changing dynamics in marketing.

Article - Getting Sales and Marketing to Team Up

You can help solve the ongoing row between sales and marketing over leads by focusing on CRM's true purpose: providing a solid basis for collaboration among marketing, pre-sales, and sales teams.

Sponsored Whitepaper - Cloud computing: Marketing hype or sound business strategy?

Building a house is difficult and costly. That's why a family with two children would most likely not request
a house with eight bedrooms "just in case." And rarely are homes built with three dining rooms and an
extra kitchen just to handle the annual holiday get-together. These spaces would sit underutilized for most
of the year, and the time and costs associated with them would not fit most budgets.
Building an enterprise infrastructure can be equally challenging and costly. Yet most business
infrastructures are intentionally overbuilt, as IT routinely deploys extra server capacity that sits unused for
10 months out of the year. Why the precaution? Because most companies have been burned at one time
or another by the crashed websites and unavailable applications that result from unplanned usage spikes.
From a service perspective, this overbuilding makes sense. From a business perspective, it's crazy.

Source: Verizon

Article - No Marketing, No Sale

People believe that if they work hard and do the right thing, others will notice and reward them. But in the real world, you have to beat your own drum.

 

Top Story - Salesforce.com Rolls Out Social marketing Cloud

The venture is based on Salesforce.com's Radian6 acquisition