Article - CIO’s Guide to Marketing IT

Marketing IT internally is not about hype. It's about conveying IT's value and winning respect.

Article - Marketing Automation: Unique Kid on the CRM Block

CRM systems are supposed to achieve the holy grail of the 360-degree view. But all the good books on CRM were written before the current wave of internet marketing techniques, and marketing automation apps continue to evolve rapidly.

Article - Getting Sales and Marketing to Team Up

You can help solve the ongoing row between sales and marketing over leads by focusing on CRM's true purpose: providing a solid basis for collaboration among marketing, pre-sales, and sales teams.

Article - No Marketing, No Sale

People believe that if they work hard and do the right thing, others will notice and reward them. But in the real world, you have to beat your own drum.

Case Study - UNIGLOBLE ATB enhances marketing ROI with CRM

For global travel network organization Uniblobe Air Travel Bureau, manually managing customer information and sales record was becoming cumbersome. Read how they shifted to an ERM solution that helped them maximize customer satisfaction.

• Reader Roi
  Reader ROI:

  :: • How to analyze Marketing ROI and Enhance customer experience

  :: • Centralizing customer and contact information made easy

Top Story - How to Get ROI From Web 2.0 Projects

While Web 2.0 applications such as blogs, wikis and social networks have been wildly popular with consumers, efforts to measure the technology's success for businesses have returned mixed results.

Top Story - Windows 7: Secure to the Core

Microsoft says Windows 7 is the most secure version of the Windows operating system ever developed. Big deal, right?

Top Story - Experts: Staying Tech-Savvy Important

Revisiting tech skills is exceedingly important, for CIOs and can help build stronger relationships within the department.

Top Story - Avaya, IBM Joint Program For UC

Avaya and IBM have overcome difficulties presenting joint unified communications proposals to customers and have launched a coordinated sales and marketing program and agreed to conduct technical development together.

View From The Top - IT Driving Force Behind CavinKare Accomplishments

C.K. Ranganathan, Chairman and MD, CavinKare, says that in an organization defined by differentiated marketing strategies, IT helps keep track of multiple market segments.