Latest Case Studies in MEDIA & ADVERTISING

How O&M Transformed its Office to a BI Hub
A case study on Business Intelligence & Analytics in ServicesWhen one of the world's most-coveted ad agencies, Ogilvy and Mather, wanted to take customer satisfaction to a new level, it turned to BI.
HDFC SL Achieves Better IT Governance & Compliance while Reducing IT Unit Cost
A case study on Security in TelecomHDFC Standard Life (HDFC SL) needed to maintain a secure framework in an increasingly complex business environment and keep abreast with the latest security patches and updates. It faced the challenge of efficiently installing and maintaining desktop software with a tight budget. The company's burgeoning and disparate IT system added to the complexity. The implementation of LANDesk Management Suite and Security Suite delivered a comprehensive, integrated, secure management solution that empowered HDFC SL's IT administrators and security team to be more efficient and secure, and reduce costs.
Sponsored by LanDesk
SBS Looks to Cloud Services
A case study on Cloud Computing in ServicesAs the head of information technology at the national broadcaster, Schelp was met with increasing business demands for online collaboration without the on-premise infrastructure to support it. A journey to Cloud services looked increasingly compelling.

Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent
A case study on Cloud Computing in Media & AdvertisingInflexible, expensive, and a barrier to growth. Hungama Digital Media's IT infrastructure wasn't aligned to business. Until its CTO moved to the cloud, lowering costs by 50 percent.

A Virtualized Data Centre Meant Big Savings for Crest Animation Studio
A case study on Cloud Computing in Media & AdvertisingA cost optimized implementation of a virtualized datacenter, right from using open source to fine-tuning apps and OS to making workstations double up as servers, Crest got 450 servers to do the job of 900 to meet its growing 3D animation demands.

Mid Day Combines SOA and Web 2.0 Technologies to Reap Big Savings
A case study on SOA in Media & AdvertisingConstant struggle to scout for photos across the systems began to regularly hit the productivity of the Mid Day’s editorial team. Middleware using SOA integrated with Web 2.0 helped reduce the complexities and saved Rs.60 lakh.

In House Searches Made Easy with a Digital Archiving System at JWT
A case study on Security in Media & AdvertisingCIO 100 Winner: At J Walter Thomson, data search in the company's studio archive was becoming a lengthy and complicated process. thats when Sunil Mehta created a platform on which JWT staffers from India can store, find and access advertising material and stock images.

Mudra Optimizes Use of Under-utilized Studios
A case study on Business Service Management in Media & AdvertisingCIO 100 Winner: Sebastian Joseph introduced the project- mTRACT, which would help carve out a separate SBU for 'studio outsourced operations' and make their services available to any client globally. The project would thus bring transparency and define processes, resulting in increased accountability.

PVR Uses iCount to Limit Unauthorized Access
A case study on Applications in Media & AdvertisingCIO 100 Winner: For the Rs 355-crore, 108-screen theater chain PVR, the loss of revenue due to the entry of unauthorized patrons was important enough to appear on its CIO's agenda. And with iCount the unauthorized entry of people in a theatre has been brought under control.

HT Media Manages Inventory Using SAP
A case study on Data Warehousing in Media & AdvertisingHT Media's warehouses were full of money. If HT could slash its paper inventory, it could free up funds for expansion. A virtualization technology used for SAP, provided a formal system of inventory management. Project Light changed things around. HT media.
Jobs Guaranteed at a Computer Near You
A case study on Servers / Blades in ServicesAndhra Pradesh has deployed a Web-based software solution that makes it more difficult for elements with vested interests to break into employment schemes.




