Big Data Offers Huge Potential for Smaller Companies, Intuit SaysAdded 18th Dec 2012
'Tis the season for prognostications. Staring into the big data crystal ball one thing seems clear: We can expect to see the continuing growth of the Internet; wireless networks; social media; and the number of mobile devices, sensors and other digital technology that is flooding us with new data every minute of every day.
Analysts agree that organizations able to harness data stand to gain a competitive advantage. Web 2.0 companies like Google and Facebook have led the charge into the big data era--data is undeniably their bread and butter, and they have helped to create much of the technology that makes leveraging big data possible. Large enterprises, too, are poised to use big data to take their businesses to new heights. Demand forecasting, targeted marketing, fraud detection, medical research--the list of potential uses is seemingly endless.
"The growing access to this massive volume of information--and the ability to refine and analyze it--makes it a new type of raw material, on par with capital and labor," Emergent Technology and Intuit (maker of QuickBooks, Quicken and TurboTax) write in a new research report that forecasts data trends for the next seven years. "Advanced analytics will move from the domain of specialists to everyday users. Data will be a key driver of global economic growth in the 21st century digital economy, with a profound effect on all aspects of society--business, science, health care, finance, government and entertainment."
Will Big Data Create a New Digital Divide?
But what about the little guy? What about small businesses that do not have the resources to harness big data technology like their large enterprise competitors do? Will big data create a new form of digital divide?
No, says Intuit President and CEO Brad Smith. Instead, Smith says that (with Intuit's help) big data enables a new "data democracy" that will help small business owners and consumers use data as effectively as their large competitors.
"Big data has long been seen as a big opportunity for big business," he says. "We actually think that the biggest opportunity is giving consumers and small businesses the power of data. We look forward to a new era where big data benefits the little guy."
The report, The New Data Democracy: How Big Data Will Revolutionize the Lives of Small Businesses and Consumers, supports Smith's belief.
Big Data Will Help Consumers Save Time and Money
In the report, Emergent Technologies and Intuit note that the past few decades have increasingly seen risk management responsibilities shift from institutions to individuals--a trend that is likely to continue. At the same time, insurance, health care, retirement and other financial issues are growing more intricate.
"Data-driven solutions will come to the rescue, helping simplify--and even make--these decisions," the report says. "Over the next five to seven years, emerging technologies and new analytical tools will convert daunting data streams into actionable information that will ease personal decision making, reduce uncertainty and save individuals both time and money."
"These analytical tools will store, organize and analyze life's data feeds for us, aggregating anonymous information from large numbers of people to provide individuals with personalized comparisons and insights," the report adds. "Used on their own or in conjunction with advisors such as accountants, financial planners and health specialists, these data-driven tools will demystify the complexity associated with the business of life."
As early indicators of the trend, the report points to three companies that are already tapping into the new data resource to help consumers:
- Financial Engines. This firm uses cloud technologies, large financial data sets and advanced data analytics tools to help people navigate the complexities of retirement planning.
- Exmobaby. This firm creates baby pajamas with built-in biosensors that collect health and wellness data to help parents monitor their babies. The company hopes to aggregate the information into large databases on infant health and wellness.
- Parchment. This startup analyzes a large database of student profiles, including grade point averages, SAT scores and acceptance data to help students choose and apply for colleges by assessing a student's likelihood of admission to a specific school. It can also determine what a student can do to improve acceptance chances.
"Data empowers consumers," Smith says. "Navigating the maze of modern life is becoming increasingly complex. Data is going to help. Data and the analytical tools that come with it will enable individuals and households to make smarter and more informed decisions."
Big Data Will Help SMBs Know Their Customers
For businesses, Smith believes that digital data will help spark a return to the era when neighborhood merchants knew their customers and could anticipate their needs.
"We believe data is the Moneyball for small business," Smith says, referring to the book by Michael Lewis, recently released as a movie starring Brad Pitt. "It levels the playing field. It'll bring back the days of the local merchant who knew everything about you and was able to greet you by name with special recommendations based on your purchase habits. It's going to help small businesses operate more efficiently and enable local entrepreneurs to compete effectively with a company of any size anywhere around the globe."
Smith says Intuit is in a good position to help make this happen. After all, he says, it provides business and financial management services to small and mid-sized businesses, financial institutions like banks and credit unions, consumers and accounting professionals. About 25 percent of the U.S. economy moves through its products, Smith says, and Intuit users have opted to share that data with the company.
It has transactional data, behavioral data (drawn from products like TurboTax Online and Mint), user-generated data and even social data drawn from social networks and Twitter. By aggregating and anonymizing the data, Intuit is creating a massive data store that can be accessed and used by customers.
This data could be used in lots of different ways, from comparing what businesses similar to yours are paying in wages to a new hire, to finding the most cost-effective vendor for your raw materials.
"We're able to take an individual's small business and with a dashboard compare them to other small businesses that are like them," Smith says. "If you're a two-employee florist shop in Boston, we can compare you with other two-employee florist shops in Boston and around the country."
As Smith notes, Intuit has already begun the process of transforming its products to help small businesses and consumers harness the new era of big data. Examples include the following:
- QuickBooks Online's Trends feature. This feature anonymously aggregates customer data, allowing small businesses to see how their income and expenses stack up against similar businesses.
- Intuit Loan Finder. This service is a loan matchmaking service that analyzes a small business's data through QuickBooks, helping to "derisk" a loan decision for banks.
- Mint. Mint helps customers manage their financial data. It's Ways to Save engine analyzes that data and other data at Intuit's disposal to find ways to help customers save money on everything from lower credit card fees to better mortgage rates.
Thor Olavsrud covers IT Security, Big Data, Open Source, Microsoft Tools and Servers for CIO.com. Follow Thor on Twitter @ThorOlavsrud. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Thor at email@example.com
A phenomenal idea that reveals the damage traditional toys have had on our children and facilities how we can encourage our girls to take up careers in science, technology, engineering and mathematics.
A new commercial tool designed to allow cybercriminals to easily transform legitimate Android applications into malicious software has hit the underground market, paving the way for cheap and easy development of sophisticated Android malware.
Malware often does strange things, but this one -- which looked like Skype installed on a corporate domain controller -- was most "peculiar," says Jim Butterworth, a security expert at ManTech International, whose security subsidiary HBGary recently found the custom-designed remote-access Trojan on a customer's network.
Microsoft will deliver five security updates to customers next week, two tagged as "critical," including one that will quash the open vulnerability in Internet Explorer that hackers have been exploiting since January.
Having lots of Wi-Fi networks packed into a condominium or apartment building can hurt everyone's wireless performance, but Stanford University researchers say they've found a way to turn crowding into an advantage.
Organizations can now add machine-generated data to their palate of information sources that can be aggregated and analyzed, thanks to a new connector jointly developed by Tableau Software, a provider of business intelligence software, and Splunk, which sells a log-file search engine.
The Tor network is in danger of being swamped by criminals abusing its anonymity to hide an underworld of parasitic botnets, malicious command and control and ‘darknet' markets, according to research from Kaspersky Lab.
Rogue adverts that use social engineering to persuade users to install malware have displaced porn as the leading method of attack on mobile devices, according to a report from security firm Blue Coat.
A convoluted web of applications is stunting the digital transformation of the world's biggest international organisations.
Goldman Sachs has been doing SDNs for a long time. It just wasn't called SDNs when the investment giant invested in network programmability. It was just a bunch of APIs, software development kits and other code used to cobble together a large number of various specialized networks – trading, investment banking and the like -- across the globe.
Bitcoin's biggest mystery has finally been solved: The crypto-currency's creator, Satoshi Nakamoto, has finally been unmasked. Well, maybe.
When it comes to mobile devices, it's well known that malware writers like to target Android. But a threat report published today by security firm F-Secure puts in perspective why Android malware attacks often flop and why Android itself is no pushover.
Shipments of new PCs, most of them equipped with Microsoft Windows, will decline more in 2014 than thought a few months ago, according to IDC.
SAN JOSE -- In an effort simplify enterprise customer procurements, Cisco is implementing a licensing model for data center, WAN and access product purchases.
Challenging Microsoft's Windows Azure on its own turf, Red Hat is ramping up services that would offer Microsoft .NET and SQL Server capabilities on its OpenShift platform as a service (PaaS).