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Blackberry Still the Preferred Choice of Enterprises?

Despite the onslaught of Android and iOs devices and looming uncertainty over the company’s future, Blackberry continues to be the preferred choice in the enterprise.

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Summary:

Despite the onslaught of Android and iOs devices and looming uncertainty over the company’s future, Blackberry continues to be the preferred choice in the enterprise.

BlackberryEnterprise mobility, which until a year ago was a decidedly Blackberry-dominated space, has now become an open field for mobility players across the board. Reports and surveys have repeatedly pointed out that iOS is clearly leading in the enterprise mobility race and Android is tarrying behind.

These reports tend to suggest Blackberry, which has been a preferred choice of executives for years, is finding it difficult to fight Apple's onslaught. The obvious reason for Blackberry's decline is its inability to come up with "latest and greatest" innovations, and a user –interface that cannot match up to the snazzy UI of iPhones and Androids. However it’s would be still premature to conclude it has fallen from favor in the corporate world.

Blackberry continues to be regarded the most robust and reliable mobile platform by IT executives. Recently, Gartner revealed in its evaluation of twenty mobile device management (MDM) software vendors, the corporate-grade security and manageability of BlackBerry still makes it the best option for enterprises. The same survey highlighted Google’s "weaker management support" for Android than RIM does for BlackBerry.  In Android 4.0, Google only provided 16 APIs which is insignificant as compared to r Blackberry 7. The reason, Gartner says, is that several of Google’s APIs aren’t available to these MDM vendors.

 Android owes its low preference in the enterprise to an entirely different, but just as obvious, reason — security. In a recent Black Hat Conference, Android was declared to be more susceptible to malware attacks. This malware vulnerability is certainly one of the reasons for the Android's lower popularity in the enterprise mobility space.

 According to a new report by TrendMicro, Android security and manageability rank the lowest in offering enterprise security. It also states that the system is widely exposed to malware and data loss.

 It’s true that Apple is steadily climbing up the ranking the sphere on enterprise mobility. The TrendMicro report ranks iOS5 higher in this segment, but not higher than Blackberry. According to the report, BlackBerry 7.0 ranked first with an average score of 2.89, ahead of Apple's iOS on 1.7, and Android 2.3 on 1.37.

 However, the report also stated that Apple has radically changed the world’s views on mobile security, moving to a model where the IT department has to now balance the needs of both the workplace and the workforce. Another study by Good Technology revealed that iOS-based devices contributed to 80 percent of new activations on corporate networks in Q1 2012.

The jury is still out when it comes to enterprise security for the adoption of multiple mobile platforms in BYOD. While Apple is the hot favorite, it is too soon to write off Blackberry in a market as fickle as technology.

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