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Smarter Sourcing Strategies - Chat with the Editor at CIO 100 2013

Sridhar Pinnapureddy, Founder and CEO, CTRLS highlights how CtrlS is redefining infrastructure as a service (IaaS) and creating new rules in the outsourcing space.

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Summary:

Sridhar Pinnapureddy, Founder and CEO, CTRLS highlights how CtrlS is redefining infrastructure as a service (IaaS) and creating new rules in the outsourcing space.

Sridhar Pinnapureddy, Founder and CEO, CTRLS highlights how CtrlS is redefining infrastructure as a service (IaaS) and creating new rules in the outsourcing space.

CIO: Enterprises are beginning to turn source agnostic, and reaching out to third party service providers for their datacenter needs. What is driving this trend?

Sridhar Pinnapureddy: Facilities that can reliably house the data and applications that businesses need are costly to build, and the ongoing capital expenditures of in-house facilities can limit growth, slow time to market, and be a distraction from your core business. Since more and more IT Dept are finding it tough to get their capex budgets sanctioned, we have seen an increase in enterprises taking advantage of our services and enjoy significant savings on total cost of ownership. Another important reason for enterprises to look at outsourcing their data centres is security. CtrlS offers a wide range of managed security services that help your organization to prevent potential data compromises, network breaches and unauthorized system access.

CIO: Can you tell us about CtrlS’ policy of total ownership and how it helps CIOs?

SP: At CtrlS, we believe in meeting client expectations and not just to follow a letter or contract. CtrlS’ commitment to its customer is total ownership. When we started off, we realized that we could only make a difference if we came up with a significantly improved and differentiated offerings. This resulted in buildingAsia’s largest Tier 4 datacenter. We have developed the capabilities to provide a complete suite of offerings from platform level services which include datacenter infrastructure, storage, backup, hardware to OS layers, network and security layers. We are operational inHyderabad and Mumbai, and building another one inDelhi. Our datacenter in Chennai will be operational this year, and the one inBangalore, the next financial year. This ensures that our geographical reach is substantial, to meet our client’s expectations of having the datacenter closer to their area of operation.

CIO: Running Tier 4 datacenters across several locations can be really capex and skills intensive. How do you manage to get the right funding and talent?

SP: Our datacenters atHyderabad, Mumbai andDelhi are fully owned by the company, and CtrlS is promoted by the 18 year old Pioneer Group, which has been building the largest available infrastructure in the Datacenter space and we have had several rounds of funding. Our datacenters are built to withstand earthquakes and other natural disasters. We have kept our fi nancials healthy, and our repayment obligations have always been half of our cash fl ows. This is a guiding principle that we will not grow beyond a 1:5:1 ratio between debt and equity. Our growth rates are close to 100 percent, making us a very fi nancially healthy company. Our attrition levels are extremely low, as we believe in hiring fresh talent and grooming them. We have a training academy to that effect. Also, once on board, we offer a clear career progression plan which goes upto 16 levels, offering them many options in diverse roles. Our ‘Total Ownership” policy makes our employees extremely proud of the work they do, and they get to do whatever it takes, to make their customer happy, which keeps them motivated.

CIO: How do you take your relationship with the customer from transactional to transformational?

SP: Our ‘Total Ownership’ policy is defi nitely plays a key role in helping us achieve this. We develop a joint roadmap, which we commit to in being a completely transparent company, and want our customers to look at us more as long term partners and less as vendors. We learn from our customers too. Once the trust is established, we develop a joint roadmap, which we then commit to our customers. We realize that our clients are varied, and we want to give them the fl exibility to customize. All of these make our relationship with our customers more than just transactional.

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