Ginger Hotel cuts cost with smart IT
Executive Summary
Business hotels are supposed to ooze luxury, posh service and of course, large bills. Ginger Hotels, a Tata group hotel chain adopts a rather unconventional business model and is unlike the State Bank Of India stereotypical business hotel. Ginger emulates the way businesses think and operate - the focus is on costs, value for money and keeping aside frills. Therein lies the essence of Ginger's value proposition to its customers. When Ginger Hotels embarked on a value model, everything had to be cost optimized. IT had to look at Ginger not as a hotel but as a process oriented enterprise. Here's how they did it.
