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How AEON Thailand Increased its Call Center Efficiency with Genesys

Executive Summary

AEON Thailand (AEON) is the only consumer finance company in Thailand, with 76 branches. AEON provides a variety of retail finance services to its two million customers. Its outstanding success in the marketplace resulted in perennial double-digit growth, but added more pressure on the company’s support centres. To address these challenges, AEON decided to invest in a call centre environment that would dynamically handle all inbound and outbound interactions – to not only make the company more accessible to its customers, but also to make customer data more accessible to the agents.

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