Optimus Leverages Genesys SIP CRM Solution to Solve its Growth Pain
Executive Summary
Optimus is a BPO provider, delivering back-office services in the BFSI sector. By late 2006, Optimus was experiencing growth pains putting pressure on its ability to compete and to deliver campaigns on time. The use of a proprietary predictive dialing system and PBX was not only costly, but increasingly unreliable. The Optimus IT team began evaluating several CRM solutions to meet its challenges and chose a modular open standards Genesys SIP CRM solution.
