Powering Brand Equity Through Social Media
- Source:
- TCS
- Published:
- Aug 20, 2010
- Pages:
Given that social media is now an all-pervasive public medium of communication, organizations will need to move away from the traditional advertising models and leverage social media to power their brand equity. Brands will need to be humanized with a personality that online consumers can relate to.
As companies struggle to surf the digital wave, newer avenues to connect with the audiences have emerged. Social media has opened up a huge market for companies and their brands.
