Case Studies In COMMUNICATIONS
Marico tapped into consumer behavior patterns with the help of digital marketing and social media.
In June, the bank deployed an app, which allows customers to enjoy a number of banking services via a video chat. It’s creating a lot of customer stickiness, says the bank’s CIO.
Dinesh Kumar, CIO, Bajaj Power Division, reduced the company's travel costs by 70 percent by turning to telepresence.
The global distributor of technology products with 16,000 employees abruptly stopped issuing corporate BlackBerry devices, essentially transforming BYOD from a voluntary program to a mandated one. Employees were told to dip into their pockets and get a phone for both personal and business use.
As the Library began looking for ways to manage growing visitor volume and deliver an outstanding experience, it became clear that interactive technology and the Library’s Web site would play critical roles in meeting these needs.
Five years ago, TD Bank Group recognized that social media was on the brink of becoming big. The question was how to go about it.
Video-conferencing is yesterday’s news. VC-on-mobile is the tech of the future. But the CIO of DDB Mudra Group is doing it here and now
In a world which asks telepresence to pipe down, Vedanta has unleashed the technology and taken it to new heights. Why?
Being one of the first educational institutes of India to run off a data centre, Rajasthani Sammelan gives us a peak into the schools of the future.
While most Indian insurers are busy re-architecting their IT to be compliant with the new and improved norms specified by Insurance Regulatory and Development Agency, SBI Life’s getting ahead of competition and future-proofing their success with a new CRM solution.
With tighter budgets than most corporations, government agencies have been the first wave of cloud adopters, setting off a war for Uncle Sam's business between Google (Google Apps) and Microsoft (Office 365).
Say BYOD, and CIOs cringe. They complain of security, supporting a flood of devices and losing control. But the CIO of Essar Group just proved his peers wrong. Here’s how.
A mobile platform using short codes was Barclay’s best bet to increase its reach in India. But could IT ensure that cost didn’t break the strategy?
With 3G enabled-Lenovo netbooks, the company’s 800-strong salesforce in India can now send sales reports on the go.