CRM to Drive IT Investments in 2010
Added 1st Feb 2010More insights are revealed in the report, "Asia Pacific Manufacturing 2010 Top 10 Predictions" which discusses the top 10 predictions for manufacturers in the APEJ region for 2010. In line with these short- to medium-term priorities, the APEJ manufacturing IT investment is projected to increase from US$21.6 billion (about Rs. 97,200 crores) in 2009 to US$31.4 billion (about Rs. 1.41 lakh crores) in 2013 at a compound annual growth rate (CAGR) of 9.9 percent.
"This year, investments in the manufacturing sector will vary across value chains and countries. For developing countries, we will see a greater focus on automation, both in the factory and in the business as companies seek to gain control of their operations. In more advanced organizations, focus will be on visibility and control, such as demand management and product development, across their business processes," says Dr Christopher Holmes, Vice President for IDC Manufacturing Insights Asia/Pacific.
Holmes adds, "Manufacturers in the region will also start to adopt newer technologies such as Web 2.0 and social networking strategies as a means to gain insight into customers' preferences. We will also see a greater emphasis by IT vendors and Governments to support small businesses through the deployment of shared service models. Such models allow smaller companies to use technologies in a cost-effective manner."
Highlights of the report include:
The economic slowdown exposed weaknesses in many companies' processes. This has ignited manufacturers' growing interest in demand management applications. In 2010, manufacturers will be seeking to capture information at the point of sale/point of consumption and passing that back through the manufacturing operations and into the supply chain.
Unlike previous years where the focus was on innovation, manufacturers will push for efficiency improvements in the product development process this year. As domestic demand picks up, the need to "localize" products will be a key differentiator in 2010. IDC Manufacturing Insights expect a strong pick-up in product life-cycle management (PLM) applications investments, coupled with an increase in the adoption of computer-aided engineering tools.
2010 will be a year of compliance. Customer expectations are increasing, and the penalties for non-compliance are severe. Companies will need to take responsibility and implement policies, measures, and systems to ensure that they can track the pedigree of the product all the way through the supply chain, including the consumables used in the manufacturing process.
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