The company is leaving no stone unturned in its quest to get users off Windows XP and hopefully onto its newer operating systems.
This cool button delivers CIO stories to you on Facebook:
Earlier this month, Microsoft released a report titled Strategic Impact of End of Support of Windows XP on Banks in India which noted that that some 34,115 Indian PSU bank branches are at risk due to the continued use of Windows XP. The report noted that letting such a situation continue could result in a day’s loss of nearly Rs 1100 crore for banks. These were dubbed as scare-mongering tactics by our Managing Editor TM Arun Kumar and he also questioned the rationale for Microsoft adopting an alarmist approach.
But the Redmond giant seems undeterred. Close on the heels of the report, Microsoft, on 15th November, started tweeting 'Reasons to #SwitchfromXP' - creating yet another hashtag for the Twitterverse to talk about.
The first tweet from @MicrosoftIndia in series reads as follows:
Reason No. 1 to #SwitchfromXP - Post April 8, 2014, Microsoft will no longer support Windows XP with security and technical content updates.
The company followed this up with another tweet on 18th November with the second reason:
Reason No. 2 to #SwitchfromXP - The technology and threat landscape has evolved. #SwitchfromXP for a more secure web experience.
Some of the other reasons put up by the company in two-day intervals are:
Reason No. 3 to #SwitchfromXP - Older software by vendors is easier to break into. Upgrade to new version of Windows.
Reason No. 4 to #SwitchfromXP - Windows XP users are 6 times more likely to be infected by viruses than #Windows 8 users.
Reason No. 5 to #SwitchfromXP - Security innovations in newer operating systems like #Windows 8 help address current security threats.
The 6th tweet in the series came in today with Microsoft pointing out:
Reason 6 to #SwitchfromXP- Exploiting vulnerabilities in modern operating systems like Windows 8 is complex & expensive for cybercriminals.
The long and short of it is that Windows XP is vulnerable to cyber threats. Microsoft can only hope that its persistence in passing on this message has the desired effect and doesn’t drive users to start a #SwitchfromWindows trend instead.
Major tech industry figures who will be attending include Marc Benioff, Bill Gates, Jack Ma, Bill McDermott, Chuck Robbins and Satya Nadella.
Some are starting to come together, but it looks like the battles will go on for a few more years
The worldwide IT services market is forecast to grow 4.2 per cent in the coming year