BT sees need for Innovation Solutions : Sudhir Narang

Interview Questions

Full Interview with Sudhir Narang

There have been many innovations by BT India especially targeted at changing refined buying behavior of customers. We recently launched CLM solutions so that customers don't have to invest in technology. We will come to you handle all your Call center and BPO needs on a monthly basis. And in this way we are basically impacting the balance sheets of our customers directly. We have already introduced these solutions to Indian customers.

At a macro level and as a company looking at solutions focusing at the customer it's a combination and summation of lots of micro things. As a company if I am looking for a solution, I am then looking for a solution where I can continue focus on the customer and one product at a time. I would then outsource my content which is not my core area to people who are better at handling it in terms of either being operational efficiency or reducing some additional infrastructural costs that would help my company focus on customers. We are helping customers to focus on their core competencies and we are taking away their non-core competencies and we are taking care of them so they just go for us.

We are here in fortunate times and the GDP rate is still much higher, the domestic market, the IT market is still growing. We are lucky to be a part of a few economies that are still growing and BT India is still enjoying that perk in India.There are two reasons for this. In the last 18 months we have actually delisted our business model, and expanded growth model. We are now focusing on one product and one customer segment product in India, at a given time.

We are mainly into IT, ITES and BFSI segments. We took a major step with the acquisition of i2i Enterprise Private Limited, a Mumbai- based enterprise Services Company that specializes in Internet Protocol (IP). Furthermore, we also acquired Frontline Technologies Corporation Limited, which provides IT consulting, IT infrastructure services, systems integration and IT outsourcing to both local and multinational clients.

Secondly, we also delisted with Banking and Finance. We are now expanding our solution base and relationship with these customers.

The strength of BT India is Innovative 21st century network that offers you global platform and even helps you in expanding your business models and provides you that kind of ecosystem that you can trust on. They can be flexible and expand as and when your business expands, they can build lot of your services platform and you keep winning your customers. They also bring in new innovative financial models so that you could trust for a long term relationship that would be advantageous to new customers.

BT India collaborated with Infosys and established a regional Customer network Management Center (CNOC). The aim of this collaborative effort was to directly address the service management requirements of BT's corporate customer base in the Asia-pacific region.

It is very important for us that we have been able to introduce more of our financial models that I just mentioned. Apart from focusing on niche applications we also have a cost advantage that is why our Indian arm has to bring in the cost innovations, has to bring in financial models to take care of it. For example, we introduced voice and data networking services, internet protocol-based multi protocol label switching (MPLS), virtual private networks and voice-over-IP plus leased lines, Next Generation Contact Center Services and so on.