• IT Drives Maruti Rahul Neel Mani
Anupam Mittal
Chairman & MD, People Group
Raman Roy
CMD, Quatrro BPO Solutions
Nirmal Jain
chairman, India Infoline
Arun Kanchan
CEO, BSES
Adi B. Godrej
Chairman, Godrej Group
Anand Mahindra
Vice Chairman & MD, M&M
Ashok Soota
Chairman & MD, MindTree Consulting

IT Drives Maruti Rahul Neel Mani

If it's true that living at the top is harder than getting there, then Shinzo Nakanishi has a job on his hands. As the new MD of Maruti Suzuki, he needs to prop up his company's majority - though slipping - market share.

Already, he has his game face on: he's put into action ideas that will help the company meet its one-million-by-2010 goal. As part of his strategy, he's banking on IT to make the company more agile and add grease to new business complexities. If Maruti Suzuki wants to stay at the top, it has to do what it has done best - even better - and Nakanishi knows it.

Interviewed By :Rahul Neel Mani
Shinzo Nakanishi
MD, Maruti Suzuki
  • CIO: Outside Japan and Korea Maruti Suzuki is the largest car maker in Asia. What’s your long-term strategy to keep the status quo? 

    Shinzo Nakanishi :

    You're right. Maruti Suzuki leads in sales growth, marketshare, and in customer satisfaction. We need to stay focused on the goal of achieving one million sales by 2010. This will require capacity expansion and upgrading our manufacturing facilities, for which we have announced an investment of Rs 9,000 crore. The expansion of our sales and service network is also underway. We have set ambitious targets for productivity, quality, safety and cost, in line with the one million sales target, and our teams in these areas will continue to focus on those targets.

    In addition, I believe Maruti Suzuki is ready to play a much bigger role in Suzuki's global operations, and it is my task is to make that happen. Maruti Suzuki's manufacturing capability has reached a level where we want to make small cars exclusively for export to Europe. Of the three million cars that Suzuki wants to sell worldwide, about 30 percent have to come from here. Maruti Suzuki's R&D has also shown tremendous potential with its contribution to the Swift and Concept A-Star (one of the three global cars the company showcased early this year). R&D at Maruti Suzuki will strengthen over the next three to five years, both in terms of infrastructure and capability. We have also started to share our sales and service practices with other Suzuki companies worldwide. We also share Maruti IT solutions with Suzuki  subsidiaries and I expect this flow to gain momentum in the next few years. We have also lined up critical initiatives that will improve the experience of our customers and partners. We have an aggressive plan for new model launches and want to invest substantial amounts in marketing infrastructure as well.

  • Are we going to see more global cars like the Concept A-Star? 
  • What about work on the engine front? 
  • Speaking of R&D, how is the Indian center contributing to the Suzuki Motor Corporation? 
  • There is a long waiting list for the Swift Dzire. How do you plan to get your cars to customers faster? 
  • What about your dealer management system? Does it add speed and efficiency? 
  • Maruti Suzuki is said to produce a car every 22 seconds. How much did IT contribute to that record? 
  • Why did Maruti Suzuki move from a homegrown ERP to more standard platform? 
  • Do you consider your CIO as a strategist? What do you expect of him? 
  • Is Mr Khattar a hard act to follow, especially given the ever-growing competition in the Indian market? 

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