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• The Business Value of Social Networking Applications

While social networking and user-generated content applications have rapidly changed consumer use and perception of online technologies, it is less understood how these technologies are affecting the
enterprise work environment.

Evidence suggests that there has been much interest in these applications for business purposes as a way to improve interactions and to capture ad hoc information that's not easily captured by more structured applications built around well-defined business processes.

Companies realize that social networking applications can support broader business initiatives by building communities of employees, partners, and customers. While the goals of each community may vary, the underlying social networking applications provide the power to better connect people to information and to one another. Realizing the potential of these technologies, however, is not as simple as implementing Web 2.0 applications.

The real questions are how social networking supports the business goals, how it fits with the business culture, and how it can be used to share information and generate new ideas. This paper examines the development of the enterprise social networking market, provides an overview of the benefits to be derived from using social networking technologies, and looks at the role of social networking vendor HiveLive in this strategically important market.

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