France Telecom and HP: “Together, we can do more”
Published 18th May 2009 | Source - The Internet | Pages - 4France Telecom is in a good position to witness these changes. It serves 174 million customers on five continents, and its Orange brand is among the 50 most recognized brands in the world. Its new global ad campaign theme is "Together we can do more" (www.orange.com/togetherwecandomore)-emphasizing that only by working together and building on each other's strengths can we succeed on a small, environmentally stressed planet. Behind the scenes, France Telecom is transforming itself with a three-year program so that it can deliver the services people want and need. The program is called NExT (New Experience in Telecommunications). Launched in 2005, it combined the company's Internet, television, and mobile services under the Orange brand. NExT is also about fostering innovations in new and converged services, such as IP TV (Internet-based television). As part of NExT, France Telecom is committed to sustainable development. The company wants to reduce the environmental impact of its operations and products.
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