Shaji Kakkodi, Malabar Gold and Diamonds
Aug 30th 2017

Digital Innovation Strategy

Malabar Connect (M-Connect) is the enterprise mobile application of Malabar Group that consolidates Business Activity Monitoring and Operational Process Management across multiple Vertical businesses on a Single platform.  MConnect brings information and workflows closer to the stakeholders in near real time. It replaces the overload of paper processes, internal emails, and spreadsheets with easy and detailed dashboards by connecting with various business applications securely.

The system helped to achieve a continuous audit of system processes. Mobility and easy access also made system adoption easy across all levels.

Malabar group has a strong retail network of over 185 outlets and ten wholesale units spread across nine countries, in addition to offices, design centers and factories spread across India, Middle East & Far East.

M-Connect enables the end-to-end bullion procurement module. It helps the company in getting accurate bullion procurement data and gold-hedging needs. It also helps with customer sentiment analysis and the gaps in sales to make necessary corrective actions in ATL and BTL marketing activities.