Sameer Garde , SVP, Enterprise Business, Samsung points out how Samsung Mobile is the ideal resource for corporate mobile solutions, offering comprehensive enterprise devices.
CIO: You have great strengths in consumer electronics, why are you getting serious about inspiring enterprises?
Sameer Garde: I think there is a reverse trend happening. Earlier you had a lot of technologies which was in the enterprise domain moving into the consumer space. Now, consumerization of IT is a reality, with BYOD, location based services and collaboration becoming an integral part of the enterprise. We already have a strong footprint in the hospitality, healthcare and retail verticals and with our expertise in the consumer technology space, we believe that we can inspire enterprises to embrace the millennials and become more agile and flexible.
CIO:How is Samsung helping enterprise collaborate better?
SG: Samsung provides collaborative mobile solutions that allow business professionals to easily collaborate and share files and documents. Users can seamlessly work together on presentations, connect wirelessly and share files, or view content in a larger format, all of which make collaboration faster and more efficient. Collaboration is also a lot about video meetings and there are two factors driving this trend. One is the improved availability of mobile bandwidth such as 3G and 4G, while the other is that the bandwidth requirements for a video meeting have been drastically reduced. Collaboration is one area that we are looking to provide a platform where people can have secure conversations and reduce the need to travel for business meetings. The Unified Communication and Collaboration package integrates and assimilates a broad range of key real-time mobile business services, including web conferencing, instant messaging and telephony, along with non-real-time options such as fixed mobile communication. Waste management at Hyderabad, reducing TAT for a leading bank for customer account opening, helping a specialized retail chain in selling better and Room automation for a leading hotel are a few examples of where Samsung has helped enterprises to collaborate better.
CIO: How does Samsung address enterprise security concerns?
SG: As more employees are dealing with both private and corporate information on their mobile devices, employers need better and safer mobile security infrastructures to keep up with the BYOD trend. Mobile security and manageability are the foremost concerns of CIOs, yet companies are still struggling to manage and monitor individual mobile devices. To succeed with the BYOD trend, CIOs must ensure that their IT groups are armed with a relatively new genre of powerful tools that address several aspects of mobility management and security. Samsung products interoperate with leading suppliers of mobile device management (MDM), VPN security and other mobile security technologies, enabling enterprises to deliver an outstanding user experience while keeping corporate data assets secure. We also use technologies such as Samsung on Device Encryption (ODE) and Samsung Enterprise Software Development Kit (SDK). These enhanced core capabilities for enterprise mobility are available only on Samsung Android devices.
CIO: What kind of partnerships and alliances do you have in place, which goes beyond the device?
SG: Under the Samsung for Enterprise (SAFE) program, Samsung works with a number of leading third-party MDM providers to offer solutions that address even the most challenging management and security concerns. SAFE devices provide ultimate flexibility for IT administrators by allowing them to remotely manage mobile applications and overall device functionality. We have also introduced Samsung KNOX which is a new Android-based solution designed from the ground up with security in mind to address the perception of the current open source Android platform. Samsung KNOX retains full compatibility with Android and the Google ecosystem while integrating fundamental security and management enhancements. All of these advantages make Samsung KNOX the perfect choice for both regulated and general enterprise environments.
Employers today need better and safer mobile security infrastructures to keep up with the BYOD trend.