Context marketing in action

How Danone Nutricia won the trust of mothers.

Sitecore Jan 07th 2019 A-A+

This ebook tells the story of how early nutrition brand Danone Nutricia transformed the experiences of mothers visiting their Nutricia For You website. They used contextual intelligence to get to know mothers, then offered them timely and personalized content along with calls to action, and used omnichannel automation to distribute content to wherever channel their mothers visited.

Working closely with the Sitecore Business Optimization Strategies team, Nutricia became a friend and trusted advisor to mothers—and their own transformed business results. Read our "Context marketing in action" ebook to find out:

  • How Nutricia mapped the journey of a new mother—then offered the right content at the right time
  • How the team achieved quick wins that garnered company-wide support for the program
  • How they defined customer segments and behavioral profiles to personalize content

Follow Danone Nutricia's example and get started on your context marketing journey to deliver astonishing business results.