As CIOs grapple with the explosion of data, most of it still on premise, their cloud requirements are no longer simple and linear. Julian Quinn, Regional VP, APAC, Qlik explains why a customer-driven strategy is the best way forward, and how a self-service delivery model can be the data savior for organizations.
How can enterprises leverage the best of hybrid cloud approach?
One of the big trends we see coming into 2017 is less about the size of data, but more to do with the combination of data. There is still a huge repository of data which will remain on premise. Companies need to ensure there's a business model that suits the combination of different data and different data sources. That is why, hybrid cloud is a key way to go. Qlik does not believe in a vendor-driven cloud strategy, but a customer-driven cloud approach. Regardless to where their data resides, whether in the public cloud or the private cloud, or on premise, customers want the ability to have transparency of that data and the insights associated with it - on any device, anytime, anyplace.
Qlik does not believe in a vendor-driven cloud strategy, but a customer-driven cloud approach.
Another thing that’s fundamentally important is the ability to have bi-directional data migration. Businesses would want to migrate from one cloud service provider to another, or to transfer the data that's in the cloud, to on premise and vice versa. Qlik enables organizations to manage this through a console, making it easier for them. Qlik’s hybrid strategy is quite different from some of the other players in the market.
Do you see predictive analytics panning out as a larger trend in the Indian enterprise and in the APAC in general?
The IT organization is being constantly challenged. There is constant pressure around streamlining operational costs and ensuring there’s security framework in place. And businesses have to satisfy the end users too. It’s a huge challenge for IT. That is why, self-service delivery is extremely important. The best strategy is a combination of guided analytics, a platform that will provide the customers self-service delivery, with all the governance that they need, with a platform that will scale and perform at the same time. Governance is fundamental because you’ve got to have data purity regardless of the source of the data.
And lastly, there's the concept of embedding analytics into applications. Qlik provides democratization, if you like, of data discovery, and empowers businesses and users to do that within a framework that is representative of the very best practice.
The real power of the analytics that Qlik provides is the ability to explore all of the possibilities and being able to see the complete story inside the data.
Qlik’s enterprise strategy is more of a hybrid approach, will this continue into 2017 for the remainder of the year?
There are going to be 20 billion connected devices by 2020. Explosion of data is one of the main challenges faced by CIOs globally. Qlik’s hybrid strategy can help leverage the data explosion. Rather than businesses having to build their own silos and their own data marts, which again introduces complexity in an already complex world, Qlik’s data mart is an effective solution. It not only gives businesses access to the data sources, it’s also entirely extensible, and can be plugged into different connectors and different APIs. Qlik is also leading the way in geo analytics. Qlik view, which is a guided analytics platform with Qlik Sense, provides incredibly powerful insights to customers and businesses. We definitely expect it to continue in 2017 and beyond.
Which are Qlik’s fastest growing markets, and why would India be important at this point of time?
There is a massive population base in India. There are opportunities in every possible sector in the country. Whether it’s the digital transformation occurring in the government sector, or the manufacturing industry, which is huge in India alone, or in the agricultural industry.
Qlik’s vision is based on data literacy, and we are educating the market on the importance of it.
India is one of our fastest growing markets in the world and in Asia. Mahindra & Mahindra, Adani, Maruti Suzuki, HDFC Life, Jindal Steel & Power, HCL Technologies, Godrej Consumer Products, Flipkart, Shoppers Stop – these customers are leading the way with global leading brands. They need a dependable, scalable advanced analytics platform, and that’s what they get from Qlik.
What is Qlik’s strategic vision for customers in 2017?
Qlik’s vision is to lead in different industry segments. We are already ahead in the government sector, the automotive industry and the manufacturing sector.
Qlik’s vision is based on data literacy, and we are educating the market on the importance of it. Qlik's main focus is on the ability to combine and augment internal data with external sources.
As the data gravity shifts from on premise into private and public cloud, and vice versa, businesses need to adapt a hybrid strategy. A key consideration in a self-service rule is location and availability of the data. Businesses need assurance their data isn’t available in the cloud, because it may be confidential and important.
Thirdly, making sure customers get a platform that can scale if the business needs to scale. Qlik’s GeoAnalytics is a very good example of this. Qlik is also embedding intelligence into applications for customers to provide platforms to their clients. This enables them to equip their customers with fantastic insights around risk analysis.
And lastly, partners are a center of gravity for Qlik. We need to make sure we have an optimum coverage model. Qlik believes in partners who have a very strong domain knowledge in the business intelligence segment.
Are there any unique constraints which prevent full leverage of geo analytics in a market like India?
The markets are in different stages of development. If you went to an emerging market like Cambodia, Vietnam or Indonesia, they are more into traditional BI than advanced analytics. The customer issues and challenges are exactly the same, it doesn’t matter which market you are in.
But one thing that’s impressive in India, is the rate of acceleration around advanced analytics. Emerging companies are going straight into the very latest technology to drive their business forward.