Ashok Jade is currently the CIO for Shalimar Paints. He has more than 18 years’ of experience in sectors such as consumer electronics, home appliances, chemical, manufacturing and service industry. His core strengths are strategic planning, IT cost and budget, change management, digitalization of business functions, SAP, CRM, IoT and SMAC.
In the paint industry, dealers and distributors are the key partners of the organization, which helps the company grow. Shalimar Paints has more than 5000 active dealers and distributors across India. It was very essential for the organization to have IT system for them, which will help them to do easy business with company and have direct engagement with them.
This thought made Shalimar Paints launch Samvaad, an IT system which have multiple modules like order management, payment and purchase, complaints management, accounts and reconciliation, feedback, outstanding so on.
Samvaad is a mobility solution which company’s dealers can use anytime and anywhere, including a large percent of dealers which are based in remote towns and C and D class cities. Keeping in mind the constraints of good Internet availability, Samvaad can work in offline mode too. This IT system has helped Shalimar Paints have direct engagement with trade partners, transparency in business, instant serviceability, reduction and immediate grievances settlement.