Piyush Chowhan
CIO Sep 09th 2018 A-A+

Piyush Chowhan is the Senior Vice President and CIO at Arvind Fashions and is responsible for IT strategy and execution of technology for all its brands and retail business. He is an expert in areas of retail strategy, business analytics, customer loyalty and CRM, retail business consulting and supply chain management. He has previously worked with global retail giants such as Walmart, Target, Circuit City, Tesco, Best Buy.

Digital Strategy 

Arvind Brands undertook a multi-year project of digital transformation which was pivoted around Technology / Business Process and Workforce Transformation. As fashion brand leader with several subsidiaries, business process transformation has been a key objective in Arvind Brands’ digital journey. Among the key projects under this strategy, there was optimization of the supply chain, which is a crucial function for a fashion company. Under the supply chain optimization, a supply chain auto replenishment program was launched. It included real-time analytics and reporting of the supply chain helping the company get a clear and accurate inventory for its customers. Arvind also implemented omni-channel solution, which helped provide the customers, choice of getting the products from various touch points seamlessly.

Robotics was also used for the process automation at the supply chain processes.

Being a customer-centric company, continuous evolvement of customer service was also a key area. The company also developed a cloud-based customer service support and connected future-ready stores as part of the workplace transformation. The technology transformation involved revamping the entire landscape with modern services-based architecture to provide modern capability to the enterprise.


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