Rajneesh Mittal as Chief Technology Officer leads Zee Entertainment's entire information and media technology landscape globally. He also helps strategizing broader technology roadmap at Essel group. He is a telecom and media industry veteran with 19 years of versatile experience in various roles spanning software design and development, deployment, pre-sales, innovation and new product development. At Zee, Rajneesh is driving the digital transformation of the sprawling global media enterprise. Prior to Zee, he has worked with some of the leading global organizations such as Vodafone, HP, Mobileum and Aricent. Rajneesh holds a Bachelor of Technology degree in Electronics & Telecommunications from IIT BHU Varanasi.
ZEE Entertainment deployed a Content Management System - a modern and fully integrated platform that manages over 200,000 hours of media content. Designed in the hub-and-spoke model, the CMS sprawls across various locations; but provides users with a simple and intuitive browser-based interface to thousands of hours of content. All the content and related metadata information is organized and available for advanced and intuitive search. This CMS ecosystem powers the automation of entire content supply chain by automating various content workflows such as ingestion, cataloguing, post production, syndication and OTT deliveries. It supports seamless content operations across various geographies worldwide.
The CMS also powers and automates the content syndication business. It helps provide appropriate and automated access to the content at the click of a button by seamless integration with the Rights Management System. Various value-added services are added as plug-and-play extensions on an ongoing basis to CMS platform for solving complex content business use cases. It promotes collaborated content review for more than 200 creative brains working on content through day and night. As part of CMS, content security solutions help ZEE Entertainment in their goal of keeping their content secure from ever-growing menace of piracy.