Santosh Singh, VP-IT, spearheads IT at Dharampal Satyapal Group. He is passionate about business growth through strategic initiatives and remains committed to improving customer experience and organizations processes through cutting-edge technology.
For manufacturing giant Dharampal Satyapal Group, complete visibility of sales and stock was essential. The organization implemented a solution that revolutionized this process, leveraging the power of business intelligence, analytics, mobility, and databases.
It allowed the company to track secondary and tertiary sales, and get real-time updates related to town-wise sales performance. It took around six months to fully integrate super stockist with the company’s system without disturbing the billing process.
This resulted in a tremendous advantage to the sales and marketing teams as it empowered them to take decisions on a real-time basis. This impacted the top line by 10 percent in most of the variants, and has been very crucial for the business in terms of growth and planning.