Yagnesh Parikh is the CTO at ICICI Securities. He has more than 30 years of vast experience in strategizing, implementation and development of technology strategies and initiatives. He has been with ICICI since the year 2006.
ICICI Securities have been on the forefront of implementing new age digital technology for the benefit of their customer as well as to improve their revenue flows.
The Tech 2.0 implementation strategy over the last 18 months has revolved around bringing end to end digitalization to the forefront of ICICI Securities business to leverage on their product capabilities and bring about the best possible outcome from their expertise in the investment business.
Some of the digital initiatives undertaken in the last few months include field force automation to bring the CRM system to the handheld for their retail customers. This helped them extend their CRM capabilities to bring about a single frame dashboard for their institutional business – Capturing interactions, recording revenue, goal building and research report distribution.
A fully automated online account opening process through a tablet device was one of the first in the Indian financial industry. The company is leveraging analytics to understand more about their customer’s potential. High grade infrastructure for their virtual classrooms has been implemented to educate the customers. A chat bot application using AI is answering the customers’ queries.