ItzCash invests in Bengaluru startup Finly

The deal aims to strengthen ItzCash’s expense management offering for corporates.

ITZCASH Feb 28th 2017 A-A+
ItzCash, a player in the digital payments space has announced that it has made an equity investment in the Bengaluru-based expense management fintech startup Finly. The deal has been bought to fruition through part equity investment and part business partnership.
“The expense management market for corporates is approximately a USD 25 billion opportunity in India, expanding multifold annually with an increasingly demand for digitization,” said Bhavik Vasa, Chief Growth Officer, ItzCash.
Finly has developed an expense management tool for corporate which will enable them to get a better insight into their spends and expenses. The startup ( offers a web and mobile platform along with ItzCash prepaid cards for expense management and disbursement. Finly founded in Bengaluru by Veekshith Rai and Vivek AG in 2015 and has tied up with a number of corporates to structure better designed processes enhancing cost and time efficiency for the system.
“The idea is to get ready for the next phase of financial services convergence,” said Naveen Surya, MD, ItzCash and Chairman, Payments Council of India. “By replacing traditional tools for reporting expenses our new offering will provide finance teams with tools and data that will enable them to have real time insights into their spends enabling them to make better strategic decisions leading to a hassle free experience and improved employee satisfaction.”
ItzCash which has adopted an aggressive omni-channel, omni-product strategy caters to a wide variety of audience inclusive of end consumers and corporate alike. The new investment will further strengthen its play in the expense management vertical fostering its move towards leadership in the segment.
ItzCash having crossed Rupees 50,000 crore worth of cumulative gross payment volume since inception, it is also the fintech startup to have christened ‘profits’ for the digital payments industry as it turns profitable by the end of this fiscal.
The company which today boasts of a strong customer base of more than 40 million customers across the country is all set to cross the top-line of Rupees 15000 crore in the current year of FY 16-17.