As user application touchpoints increase in frequency, change in modalities and expand in device type, the future of app development is multiexperience, according to a recent survey by Gartner.
“Development platform vendors are expanding their value proposition beyond mobile apps and web development to meet user and industry demands,” said Jason Wong, research vice president at Gartner. “The result is the emergence of multiexperience development platforms, which are used in developing chat, voice, augmented reality (AR) and wearable experiences in support of the digital business.”
Most Common Enterprise Applications
Despite the web browser continuing to serve as the most popular application touchpoint, mobile apps are on the rise. As immersive devices such as smartwatches, smartphones and voice-driven devices permeate the industry, the modes of interaction (type, touch, gestures, natural language) expand across the digital user journey.
Among enterprises that have developed and deployed at least three different types of applications (other than web apps), the most common are mobile apps (91 percent). “These figures are higher than any other application types we asked about, and suggest that the maturity of mobile app development is necessary for expansion into other interaction modalities,” said Wong.
Conversational applications are the second-most widely developed type of application type at 73 percent for voice apps and 60 percent for chatbots, according to the survey. “This reflects the natural evolution of application functions to support the digital user journey across natural language-driven modes and devices,” said Wong.
Technology Behind Multiexperience Development
Cloud-hosted artificial intelligence (AI) services are the most widely used technology to support multiexperience application development (61 percent of respondents), followed by native iOS and Android development (48 percent) and mobile back-end services (45 percent). “This is consistent with the rise of conversational user interfaces, image and voice recognition and other AI services that are becoming commonplace within apps,” said Wong.
Business Impact Behind Multiexperience Development
Contrary to the perception that mobile apps are in decline, they are in the lead for applications projected to have the most impact on business success by 2020, according to respondents. Following mobile apps are virtual reality (VR) applications and AR applications. “Although respondents indicated a high level of development activity for chatbots and voice apps, very few thought they’d have the most business impact by 2020,” said Wong.
Barriers in Developing Multiexperience Development
The top barrier to building compelling multiexperience applications is the need for business and IT alignment, according to nearly 40 percent of survey respondents. More than one-quarter of the respondents identified shortcomings in developer skills and user experience expertise as a barrier. “Skills gap in relation to emerging technologies cannot be overstated when discussing inhibitors to scaling digital initiatives, including multiexperience development strategy,” said Wong.