Sharat M Airani joins Bluechink as Chief Digital Officer

As the Chief Digital Officer, Sharat M Airani will be responsible for all digital activities at Bluechink APAC and EU. He will be directly reporting to the CEO. 

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Bluechink has appointed Sharat M Airani has its new chief digital officer. Airani will be directly reporting to the CEO and the board. He will be responsible for all digital activities across APAC and EU regions.

Prior to joining Bluechink, Airani served as the Director-IT and CSO at Intellinet Data Systems from 2013 to 2016. He has served as the Chief-IT at Forbes Marshall.

With an experience of 25 years, Airani’s expertise lies in creating business value supported by technology, aligning IT with business, IT transformation, managing teams with a focus on outcomes and strategic outsourcing, and cost management.

... Industry 4.0 or smart manufacturing is taking centre stage. It is extremely critical today to have the right data and analyse it for insights. Personally, it's the right time to explore possibilities of digitalization and digital transformation, and also, follow my passion,
Sharat M Airani
Chief Digital Officer, Bluechink

Talking about the role change, which will now involve a lot more digitalization, Airani said, “Everybody is talking about intelligence and digital transformation. Industry 4.0 or smart manufacturing is taking the centre stage. It is extremely critical today to have the right data and analyse it for insights. Personally, it's the right time to explore possibilities of digitalization and digital transformation, and also, follow my passion.”

Airani also added that his goal is to have more engagements rather than delving in just day-to-day operations. “I wanted to move out of the routine work and get into more intelligence specific work like capturing information and analysing it for the betterment of the industry,” Airani explained. 

Reliability factor of analysed data is the biggest challenge in the industry currently, mentioned Airani.

He pointed out that "Data is raw, and it can come from anywhere - tools, machine, customers or vendors. Getting it all together and calculating to get the right visibility is difficult. Establishing the authenticity of data that has been analysed is going to be the real challenge, as perception and reality are always different from each other. ” 

Highlighting the importance of regulations such as GDPR, Airani added that a part of his job role will involve dealing with GDPR, but at the same time it also depends on the company or customer requirements.