These 6 Indian Startups Just Can’t Stop Changing Their Logos:
Some of the largest startups in the country can’t stop experimenting with their logos and are fixated on designing new ones. Here is a look at several startups with all the logos they tried over the years, according to Quartz India.
India’s biggest e-commerce company launched its sixth logo this year in May. In the eight years that their company grew, so changed their logo.
Launched in 2008 as Foodiebay, the company renamed itself Zomato in November 2010. Although the name remains the same, the company has discarded four logos since and launched its sixth logo earlier this year, after acquiring Urbanspoon. Designed to retain the users of Urbanspoon, the new logo combines the spoon with the trademark red background of Zomato.
The e-commerce giant changed its logo thrice, reflecting its areas of focus. While its first emphasised on personalized gift items, the second reflected fashion and lifestyle retailing and the third was designed when the company went app-only.
Online real estate company, Housing.com had the same logo for three years until it launched its “Look Up” campaign. The eight-week campaign, which cost the company Rs 50-80 crore, came with a trendy new logo. Newspapers and billboards of several cities were flooded with its campaign, which ended this April.
In the ranks of Google when it comes to mobile ads, InMobi is one of India’s most successful enterprise software startup. The company changed its logo only once, in 2012.
Not just the logo, Snapdeal has changed its slogan as well. From “Bachatey raho” to “Dil ka deal”, this online platform has come a long way. The new logo was launched by Aamir Khan who is known to charge at least Rs 4 crore for an endorsement.