If you struggle to understand your customers and apply personalization, you’re not alone--two-thirds of marketing leaders would agree1. In order to do so and lay the groundwork for enabling AI and machine learning, you’re going to need to get a handle on your data. This guide lays out four steps to get there:
- Evaluate your data
- Understand your customers
- Connect insights with content
- Begin to apply machine learning
With case studies to illustrate real-life examples of using data intelligently to create highly personalized customer experiences, this guide will get you started.