Face the future: Move from promotion to prediction

Four steps to getting the most from your martech stack

Sitecore Mar 18th 2019 A-A+

If you struggle to understand your customers and apply personalization, you’re not alone--two-thirds of marketing leaders would agree1. In order to do so and lay the groundwork for enabling AI and machine learning, you’re going to need to get a handle on your data. This guide lays out four steps to get there:

  1. Evaluate your data
  2. Understand your customers
  3. Connect insights with content
  4. Begin to apply machine learning

With case studies to illustrate real-life examples of using data intelligently to create highly personalized customer experiences, this guide will get you started.