Tech channels to tweak traditional models: SOTM 2018

With transformation on the horizon for enterprise IT channel business, tech channels are compelled to tweak their business models. Helping enterprises succeed in their digital transformation journey will be a priority for channels. Pressure on margins and attracting (and retaining) the right talent will be the two big challenges as channels move on this new GTM. They are primarily expecting more handholding and clear rules of engagement from their technology OEMs in 2018.

IDG Staff Jan 22nd 2018 A-A+
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